Overview
Creating various industrial-government-academia networks, Business Engineering Lab researches development of optimized business models based on consumer behavior analysis, in addition to social systems, and new global business models through value creation.
１ Marketing
Business Engineering Lab proposes optimized business models and social systems based on consumer behavior analysis, using the lab’s collaboration research networks with companies (ex. automobile industry) and universities inside and outside Japan.
２ Product/Value creation
Collaborating with various professional from industry, government and academia, Business Engineering Lab researches corporate system design with an aim to create new business models through globalization, and product/value creation. The approach is likely to enhance the global competitiveness of Japanese manufacturing, altering the domestic orientation in manufacturing and elemental technology orientation.
Global Product Value Creation Research Laboratory (Trans-domain research laboratory)
Global Product Value Creation Research Lab’s poster- Innovation obstacles for Japanese companies
- Cases of small-to-medium-sized manufacturing companies’ global business development
- Three factors for small-to-medium-sized manufacturing companies’ survival
- Business creation through utilizing intellectual properties of other companies
- Differences in new business creation between Japanese and American companies
- Steve Jobs new business creation, which Japanese management should learn
- Investment cases of Innovation Network Corporation of Japan (INCJ)
- Global education of Yonsei University
- Others
Sep. 11, 2018: Symposium “Successful Utilization of AI/IoT with an Aim to Create Start-ups Going beyond Amazon, Google and Apple!”
Examples of Marketing/Global Product Value Creation-Related Research
・Hitoshi Sakai Systems Engineering Approach for Enhancement of Local City Attractiveness in Japan ・Hongsheng Luo A Closed-Loop Supply Chain Game for the Personal Computer in China ・Yoshiyuki Sugiyama Open Business Model for Japanese Manufacturing SMEs ・Ayyoub Loultiti Resilient Supply Network Structure Design for Fresh Produce ・Osamu Aranami A Study on Consumers' Behavior Affected by Word-of-Mouth on Social Media ・Xinru Huang The issue of Effect Evaluation on Chinese Air Pollution Problem and Technology Transfer from Japan to China ・Shanrong SHU Optimization of Automobile Sales Portfolio under New Environmental Policy in China ・John Roland Tainton A Study on Extreme Events in Global Supply Chains- The Diffusion and Secondary Effects of Disasters on Economies and Trade ・Takayuki Tomaru The Quality Verification Process and Design Change Management for Components Replacement in Case of End of Life ・Hiroko Sugiyama System Design of Mutual-Help Collective Housings in A Declining Birthrate Society ・Wan Yu Marketing Strategy for Safe and Secure Fresh-Food Supermarkets in Chinese Cities ・Mizuho Sato Studies on the reduction of food waste in the Food industry especially in the food supermarket ・Shigeo Suziki Design of Policies for Reconstruction of Housing in Districts Suffered from Tsunami ・Hsiao, Hung-Chi Analysis on Changes of Semiconductor Industry Structure Influenced by Business Model Innovations ・Taro Okamura Qualitative Study on Competitiveness Factors of Switzerland ・Xiaoxiang LU An Integrated Qualitative and Quantitative Approach to Make a Marketing Strategy for China’s Premium Car Market ・Masashi Okada A study of Technological Management of National Projects Focusing on Value Transmission ・Tomotaka Okutsu System Design of On-Demand Aviation Service ・Wan-Ling Clarissa Ko Evaluating Japanese Hospitals’ Approach to Lean Healthcare ・Takuya HANYU Research on Factors that Affect the Job Retention and Turnover Intention of Young Employees in Japanese Companies ・Imene Ouri A simulation of the Effect of Lean Industry 4.0 on the Supply Chain Management Based on Cost and Time ・Maiko Yokokawa Social and Economic Value of Japanese Traditional Crafts ・Noriaki Nishiyama A Case Study on Crop Substitution to Effectively Use a Mandarin Cultivation Abandonment Ground ・Xinhai Shu Proposal for Transferring Technology Related to Rainwater Storage Facilities from Japan to China as a Commercial Business ・SATHITANANT PRAEWA A Comparison of Thai and Japanese Consumer’s Attitudes and Behaviors Toward Online Shopping ・David Chew Vee Kuan Business Dynamics Evaluation of Battery Swapping in Electric Vehicle Systems ・Sopachote Natnaree Study of K-pop Success Factors by Analyzing Fan Behaviors ・Haruhito Wakasugi Exploring the Management Factors of Survival Small and Medium Size Manufacturing Enterprise in Ota Ward, Tokyo. ・YANG, YU-QING An Analysis on Causes of Japan’s economic stagnation by Baumol’s Disease and Macroeconomic Growth Model ・Elham Zarei Farkoosh A comparitive study on LCA of organic and conventional wheat production ・Maiko Yokokawa Social and Economic Value of Japanese Traditional Crafts ・Hiroki Endo Energy Saving Analysis and Simulation of Customer Behavior Related to “Altruistic Energy Saving" ・Kozo Unno Future mobility services by utilizing “flying car” for Local revitalization
